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ABOUT THIS EPISODE
Marketing metrics are intimidating. I mean there are all these numbers and what the heck do they even mean and what should you even be paying attention to and there are so many things to track. I feel ya. I was in that boat before but let me tell you, numbers are important. So I brought on Nicole who is freaking fantastic and she’s going to talk to us all about having confidence around your marketing metrics.
We aren’t only diving in into what types of metrics to track but also how do view your metrics as a challenge as well as a story that is telling you some invaluable information about your business that you are currently missing