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ABOUT THIS EPISODE
The point of email segmentation is to serve your audience with relevant information and you can do this by segmenting based on interests and behavior through former emails or sign-ups. Segmenting your email list and having tags within your list are the most important things you can do to strengthen your email marketing strategy right now. You’ll need to take some time to craft targeted campaigns and really take a look at the numbers to help customize your broadcasts. But being able to group different subscribers into a category all based off of certain links they have clicked in former emails sent or how they even got to your list in the first place is a game changer.